GO Launch Pros helps franchisees start up and succeed by providing strategy, coaching, and support through the launch of new locations.

We are a team of experienced business owners, franchise operators and consultants with extensive experience running franchises and breaking launch records with new stores. This hands-on experience built our deep expertise to know what it takes to open a new business and to succeed as a franchisee.

When you partner with us, we assist you from the time you get your license to the time you open your doors. Each engagement is customized, every step synchronized so that your time and money is not wasted.


There is no substitute for experience, and we bring all ours to your business. We share with you all of yours.
We'll help you open sooner, more efficiently at less cost to greater impact!

Work With Us



Randy G. Merrill

Founder & CEO

Randy Merrill is the Founder and CEO of GO Launch Pros™️ and Merrill Enterprises. A visionary entrepreneur and experienced multi-unit franchise operator, Randy started his own business nearly three decades ago with a single tanning salon, that later became part of the largest chain in Atlanta and most recently merged with a leading national chain. He nurtured his passion for fitness and well-being with a pivotal role at Australian BodyWorks, growing that fitness concept from 5 to over 25 locations while also pioneering a month-to-month membership subscription model that has now become an industry norm.

He became a franchisee for the first time in 1995 by investing in a Planet Smoothie. Since then, he has ventured into multiple concepts including Cartridge World, Amazing Lash Studio, Massage Heights and The Joint Chiropractic. He currently owns and operates 10 franchises most of which delivered corporate record-setting store launches. He attributes his success to his extensive experience in both franchise and non-franchise businesses and has codified a process for impactful store openings and successful ongoing business management which he shares through GO Launch Pros™️.


Joe P. Burum


Joe Burum is the Chief Operating Officer of GO Launch Pros™️. With a passion for entrepreneurship, he ran his own company in the tent and shade structure industry and over the years, expanded the business across the US as well as establishing an international presence. He has spent his entire career in the small business, nonprofit and franchise arenas. After 15 years, he sold his business to become COO of Merrill Enterprises overseeing the day-to-day operations of the Franchise Division, and expanding the national consulting arm, GO Launch Pros™️. In this role, Joe has inspired world-class teams to achieve record-setting grand openings at The Joint Chiropractic, Amazing Lash Studios and Massage Heights.

Joe’s expertise is in helping first time and multi-unit franchise owners successfully, efficiently, and cost-effectively launch their new businesses. This proficiency includes devising and executing organizational, operational, logistical, human resources, training, marketing and branding strategies to achieve great results – from investigating/selecting franchise options to site selection to impactful grand opening launches. Joe also connects with the greater franchise network to help improve collaboration within the system, including the franchisors, franchise regional developers, franchisees and suppliers with a focus on rapidly expanding concepts.